The House of Buckner is my one-man international marketing and design studio. I have worked across the U.S., Europe and Mexico with Fortune 100 companies in marketing promotion operations and in the role of a writer for new global product introductions for the largest U.S.-owned agriculture and turf equipment manufacturer. I like a wide range of projects.
I've designed print ads for small businesses and product packaging, logos, unique bottle designs, publication covers, book cover designs and commercial and high-end residential landscapes. I've also served in the roles of executive editor for a national agriculture magazine and publisher/editor for entertainment and daily newspapers — John Buckner
While waiting out the global recession, I took a two-year sabbatical to run the newsroom of a daily newspaper, the associated on-line properties and social media, as the managing editor. It's tough for a newspaper to succeed these days when the decision makers are not local and therefore have no stake in the community, because it's all about communication and building relationships, just like what I do for client marketing campaigns and design work. It was a great experience in a town filled with fantastic people.
A big chunk of my business for over twenty years has been managing game promotions and the production of self liquidating premiums sold at POS locations, so I spent a lot of time in print and packaging facilities all over the world. Printing has gotten very sophisticated, but it remains an art—it's still about CMYK settings, dot size patterns and how that software translates to the mechanical press—also the interaction of ink on paper, plastic or glass. HoB's last project for an international marketing company was doing QC/QA work for the largest fast food promotion in the Australia and New Zealand market.
Agriculture is a very complex and wide-ranging business and practice. It's management, logistics, crop and livestock production, marketing and conservation. I've served as an editor and writer for the national ag magazines and produced video scripts for a creative team that is assigned the responsibility to help market $500,000 combines. And to keep it real, I also manage the family farm for grain crops and wildlife while protecting and building our most valuable resource—our topsoil.